Not a marketing exercise but an awesome machine.
Less inviting to own than a Mercedes C-coupe, but scores points with excellent driving dynamics, a strong range, well laid-out cabin and class-best infotainment.
Far better looking than the old 1 Series Coupe. Driving and owning qualities mark it out as a real BMW.
Superb design and refinement cloak a nondescript driving experience. Again.
Looks good, lowers the heart rate and comes with some reasonably cost-effective engines. A winning combination