Not a marketing exercise but an awesome machine.
Less inviting to own than a Mercedes C-coupe, but scores points with excellent driving dynamics, a strong range, well laid-out cabin and class-best infotainment.
A coupe that majors on comfort and luxury. Unless you go for the C63 AMG, in which case it's NUTS
Superb design and refinement cloak a nondescript driving experience. Again.
Far better looking than the old 1 Series Coupe. Driving and owning qualities mark it out as a real BMW.
Great to look at, good to drive. Whoever would have thought a limo-length five-door hatchback/coupe thing would work so well?
At a stretch, we can see a point to the 4WD versions, but really though, this is an unnecessary diversion. And not a very pretty one, either.