Not a marketing exercise but an awesome machine.
Less inviting to own than a Mercedes C-coupe, but scores points with excellent driving dynamics, a strong range, well laid-out cabin and class-best infotainment.
Rivals keep it from a better score, but the new 3 is still one of the benchmarks for this class
If you like the baroque styling and can find a dealer, go for it.
Far better looking than the old 1 Series Coupe. Driving and owning qualities mark it out as a real BMW.