Not a marketing exercise but an awesome machine.
Less inviting to own than a Mercedes C-coupe, but scores points with excellent driving dynamics, a strong range, well laid-out cabin and class-best infotainment.
A coupe that majors on comfort and luxury. Unless you go for the C63 AMG, in which case it's NUTS
Looks good, lowers the heart rate and comes with some reasonably cost-effective engines. A winning combination
Far better looking than the old 1 Series Coupe. Driving and owning qualities mark it out as a real BMW.
Superb design and refinement cloak a nondescript driving experience. Again.
At a stretch, we can see a point to the 4WD versions, but really though, this is an unnecessary diversion. And not a very pretty one, either.