Not a marketing exercise but an awesome machine.
It really does tick a whole lot of boxes. You know you want one.
If you *really* like BMWs, then the 8 Series is great. But it's less special than its rivals
Less inviting to own than a Mercedes C-coupe, but scores points with excellent driving dynamics, a strong range, well laid-out cabin and class-best infotainment.
Far better looking than the old 1 Series Coupe. Driving and owning qualities mark it out as a real BMW.