Not a marketing exercise but an awesome machine.
A coupe that majors on comfort and luxury. Unless you go for the C63 AMG, in which case it's NUTS
Less inviting to own than a Mercedes C-coupe, but scores points with excellent driving dynamics, a strong range, well laid-out cabin and class-best infotainment.
Far better looking than the old 1 Series Coupe. Driving and owning qualities mark it out as a real BMW.
At a stretch, we can see a point to the 4WD versions, but really though, this is an unnecessary diversion. And not a very pretty one, either.