Not a marketing exercise but an awesome machine.
A well-considered first effort from Kia: a hot hatch nicely suited to the everyday real world.
It won't trouble the cream of the three-door hatch brigade, but it's a mighty good effort, and looks fantastic.
At a stretch, we can see a point to the 4WD versions, but really though, this is an unnecessary diversion. And not a very pretty one, either.