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The Top Gear car review:Seat Mii
For:A more sporting interpretation of the brilliant Volkswagen Up
Against:Is it the image or the price that's the key draw over the Up?
What is it?
Seat claims it is one of Europe’s most youthful car brands but, in recent years, it hasn’t sold anything particularly affordable to younger buyers. The Mii rectifies this; Seat’s take on the Volkswagen Up, its headline draw is being as brilliant as the Up for an entry price pitched determinedly below the VW. It hardly diverts from the template set by the Up – mild tweaks front and rear plus a different shape for the side glass are the main diff erences – but that’s no bad thing either. An effective replacement to the dim and distant Arosa, Seat has high hopes for its latest entry level car.
But so does Skoda and, given how the Czech brand does all the ‘cheaper than the Up’ stuff so well, it’s a tricky sell. Seat’s trump card is its previous presence in the market: people within the brand know how to sell small cars.