When you’re already among the best at something, just how do you find new ways to push the limits? For Castrol, continual development and refinement of its products is a given; finding new ways of doing it is the really interesting bit. Like the idea of testing yourself, against… yourself, for example.
Castrol work with the likes of Aston Martin and Koenigsegg to help them push those boundaries so the answer was obvious: use virtual reality to recreate what already exists and then lay down a challenge that sees them to go head-to-head. They called it Clone Rivals.