Awkward. Cringe… 2017’s most important new car rolls up to its crucial grudge match and not a soul notices. Ford shifts more than 100,000 Fiestas a year – most of the new ones will be Zetec spec, not this toppier Titanium model – but the reskin of the phenomenally successful last car isn’t radical. Next to the abstract Citroen C3, the manga Nissan Micra, sharp-suited Seat Ibiza and bodykitted Vauxhall Corsa – all of which have shown up with bespoke three-cylinder turbo engines and manual gearboxes – the Fiesta MkVIII is, according the design-microscope wit of the TG art desk “a bit Blandy Murray”. Don’t just blame grey paint: the old Fiesta was pretty. It gave the idling supermini set a proper kick up the design backside. 2017’s Ford ’mini is facing a battalion of interesting-looking contenders wearing a staunch poker face.
Photography: Tom Salt