We go driving (and surfing) in the Volkswagen I.D. Buzz

VW is searching for a design icon to take it forward into the electric age, a car that can convey a futuristic brand ethos, yet be welcoming and familiar, and do this all in a playful way that entices and educates potential buyers. A camper van. 

Look how often VW has tried to reimagine the classic design over the past few years. There was the Microbus back in 2001, but more recently we’ve had the Bulli (2011), the Budd-e (2016) and now this, the I.D. Buzz, the most convincing – and best finished – of them all. So we need to put it into context. Having it on a beach in southern Spain does that in one way; figuring out where it might sit in VW’s future product portfolio is the other. 

Christian Senger, VW’s head of E-mobility (he was previously one of the lead developers on BMW’s Project i that gave us the i3 and i8), has gone on the record claiming it will have a range of 600km – that’s over 370 miles. He also reckons the production Buzz could do 0–62mph in around five seconds. 

That’s because it uses twin electric motors and is claimed to develop 369bhp. Not every car using the MEB architecture will have twin-drive. The architecture is scalable to fit cars from Polo to Passat, and at the lower end will have smaller batteries and single motors on the rear axle. But always a range of at least 250 miles, says Senger. 

The Buzz would be at the top end of the architecture. I’m not sure why, but I expected it to be compact. It’s not. Quite the opposite – size is the first thing that strikes you. It’s van scale, maybe an inch lower than the current Caravelle, but still tall and long with colossal presence. What shrinks it from a distance are the 22-inch wheels and a bonnet badge the Beastie Boys would have killed for.

I reckon the one sticking point is autonomy. The Buzz is designed to be self-driving – the steering wheel pulls itself into the dash when you press its centre, giving control back to the car, but legislation is bound to hold that up way beyond five years.

But of course, this actual car isn’t autonomous. It can’t do 0–62mph in under six seconds. It’s a concept, so while the steering wheel will whirr in and out, it’s just for show. But what is impressive is that this goes beyond the usual boundaries of concept cars, as if VW wanted to go the extra mile, to give it a life beyond the styling studio. 

The front seats have full electric adjustment, they can be swivelled, the armrests wind themselves in and out, the doors open and close electrically, including the tailgate. Buttons and panels operate, the console slides along rails and has a working tablet.

Out in the bay, windsurfers and kites are whipping back and forth in the 25-knot wind, but when I try to walk down the beach with my surfboard, I’m spun around like a weathervane. I could go and try my hand at kitesurfing, but watching the experts at it, there seems a strong likelihood I’d be swept 50 feet in the air and dropped on the roof of the Buzz. And I’m pretty sure that wouldn’t go down well, given this is the only one in the world. 

I retreat. And the Buzz is a great place to retreat to. It would have been even greater if VW had seen fit to add air con to the list of current features. Out of the wind, the hot sun broils the cabin. But nothing melts or falls off, the interior keeps its cool. 

There are so many neat features – bottle holders in the floor, a video screen rear-view mirror, magazine racks, seatbelts doubling as load securing straps. And with just four seats inside, there’s acres of open space. I can stand up, move around, surreptitiously brush the sand out… 

VW won’t let me have a campfire within 100 yards of the Buzz, but I can curl up for the night on the back seat. The intention is that this will be a camper van one day, but at the moment the rear bench doesn’t flatten into a bed. 

It doesn’t matter – it’s sofa-soft, there are cushions and padded panels on the sides. I attempt to do some emails on the swivelled passenger seat, but this is not a business environment, so instead I grab my sleeping bag and kick back with a kitesurf magazine. It feels appropriate. 

And as the light outside fades I ramp up the ambient lighting inside. It’s soft and subtle, making the Buzz feel warm and welcoming. I soon nod off.

The Buzz won’t be the first car in the I.D. portfolio – that’ll be a more conventional Golf-sized hatch. But if it does come – and I’m pretty sure it will, given the inordinate amount of care VW has taken with its reimagined camper van – I’m convinced it’ll be the one that catches the public’s imagination. 

What to take away from this? Chiefly that I reckon VW is keen to reinvent the MPV as an activity vehicle, to show there’s an alternative to the SUV. Off-roaders are fashionable right now, but fashion is fickle, and this looks like a brighter, cleverer solution for the future. 

The I.D. Buzz is less pretentious, less aggressive and better at delivering the greatest luxury you can have in a family car – space. The electric age needs a new shape, a new style. And when it arrives in 2022, the production version of this could be it. VW – we’re counting on you.