Remember his musings on Catherine the Great and a horse? A personal fave. Or his April fool joke claiming his (publicly listed) car company had gone totally bankrupt? Then there was the whole debacle around the rescue of that Thai football team… that was a low point. Elon Musk’s Twitter feed is wildly unpredictable at best and a catalogue of PR blunders at worst. It’s also indicative of a man with a limited set of social skills. I was three-back for his keynote at the Model Y reveal last month and witnessed some moves that made the Maybot look like a slickly choreographed routine. Don’t get me wrong – Tesla’s decade-long journey he was recounting was enthralling, but the delivery was more than a bit #accidentalpartridge.
I digress. Our mission here is to salvage some sanity from his 140-character ramblings, because in May last year he necked a whole bottle of brave pills and took aim at a pillar of the fast-car community. He bad-mouthed the BMW M3.
Words: Jack Rix
Photography: Rowan Horncastle
This feature originally appeared in the May 2019 issue of Top Gear magazine