Jaguar confirms it will always build a two door sports coupe
The rise of the SUV will not kill off Jag’s sports cars
The world is in love with SUVs. Sales are booming and if there’s a niche on stilts that hasn’t been filled we’re yet to think what it could possibly be.
Jaguar now sells three of the things - the F-Pace, E-Pace and all-electric I-Pace. However, director of design Ian Callum has confirmed that no matter how popular SUVs become, the company’s future model line-up will always include a two-door sports car.
Currently represented by the F-Type, Jag has a long history with coupes, and Callum himself has a pretty strong back catalogue in the segment too. The Scotsman has penned the Ford Puma, the Aston Martin DB7 and DB9, the Volvo C70, Jaguar XK and the F-Type. Blimey.
“There will always be a Jag two door coupe in the line-up because that’s the story of what we’re about, and you can’t build a brand without a story,” he says.
“So yes, a two-door coupe is essential to the brand. The volumes may not be high but we will build two-door sports cars and the rest will grow from that.”
The question of potential powertrains is one that Jaguar is keen to avoid though - Callum says ‘either’ when we quiz him on whether a future coupe should be electric or stick to fossil fuels. “You’ll have to wait and see.”
Here at TG we’re still secretly hoping that we’ll see the 850bhp C-X75 hybrid in production one day. Wishful thinking at its best.
“I think ultimately, we’re all going to go electric,” says Callum. “It’s inevitable - and I think Jaguar is going to lead the way in that, but with the sports car side of it we can’t say yet.”
What we do know though is that we won’t be seeing a two-door version of the XE to rival the BMW 4 Series or C Class coupe.
“The coupe market is more difficult, it’s more niche. I think for a specialist like us the coupe becomes more of a challenge because the volume of sales isn’t big enough – otherwise I’d love to have done a two-door version of this car.”
Thank you for subscribing to our newsletter. Look out for your regular round-up of news, reviews and offers in your inbox.
Get all the latest news, reviews and exclusives, direct to your inbox.
Stay tuned for the future then. The F-Type coupe launched back in 2014 and was lightly updated in 2017 – meaning a replacement or refresh could be on the cards soon.