“Some geeks might recognise it,” Hiroshi Tamura says with a grin, “but I need to fundamentally improve the Nismo brand.”
Tamura-san is Nissan’s chief product specialist, in charge of the GT-R and a man tasked with steering Nismo – that’s Nissan’s performance arm of course – into new, as-yet unchartered territories. Territories where it’s familiar to way more people than the, um, ‘geeks’.
You might disagree with Tamura-san’s assessment of current Nismo enthusiasts, but let us take you through the nameplate’s history.
What do you think?
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