Do a World Cup of Cars, they said. Everyone loves a tenuous World Cup feature! It’ll be topical and fun and highly shareable! After all, Packaging Europe has done a World Cup of Packaging! You don’t want to be shown up by Packaging Europe.
Sure, we said. World Cup of Cars. Easy. Find out how many countries are playing in the World Cup – four? Maybe eight at a push? – then choose a nice car from each of those countries, job done. How hard could it be?
Really hard, as it transpired. Turns out there are many, many countries in this year’s World Cup – like, more countries than we thought there were in the world – many without what you’d call a significant home-grown car industry. Honestly, it’s almost as if some of these countries weren’t thinking of spurious World Cup-related clickbait when they were considering the validity of establishing local automotive ventures.
So here, presented with all due apologies to the nations involved, is Top Gear’s World Cup of Cars 2018. Feel free to add your own, far better suggestions in the commentsy bit below.