When Pagani builds a new car, we jump to attention, but not
because it comes from a brand that carries the momentum of glorious heritage or
racing success or the patronage of royalty and stars. Pagani doesn’t have those
things to fall back on. The non-petrolhead world doesn’t know about Pagani.
It’s our secret, and absent all that branding stuff, it’s the car itself that
has to do all the work.
Words: Paul Horrell
Photos: Justin Leighton, Ripley & Ripley
This feature was originally published in the February 2011 issue of Top Gear magazine