What is Rolls-Royce?
The maker of the finest production luxury cars money can buy, and therefore the boujiest car brand on the planet. Rolls-Royce itself says it has no competitors. We’d normally snub such hubris, but annoyingly, it’s right. It’s the peak of aspirational motoring and the easiest way to flex on the ‘gram. End of.
If you have the money, nothing is off the cards when you spec a Roller. But, considering the price tag of a Rolls-Royce can go into the millions, amazingly it’s a marque that magically sidesteps social stigma… mainly through the sheer magnetism of its reverence. The Spirit of Ecstasy, Pantheon Grille and ‘Double R’ monogram are all iconic hallmarks, and any of its cars that wears them is instantly synonymous with success.
Rolls-Royces are the chariots of choice for kings and queens, heads of state, celebrities, captains of industry and stars of stage and screen. In fact, about 20 per cent of Rolls-Royce buyers are celebrities: everyone from The Beatles to Kim Kardashian has had one. But, they’re also the car of choice for the world’s despotic dictators. And wedding car rental services. Basically, if you want to be seen as having ‘made it’ you drive – or are driven in – a Roller.