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Top Gear's Top 9

Top Gear’s Top 9: ahead of their time flops

Cars that had the right idea… a few years before the world was actually ready

Top Gear’s Top 9: ahead of their time flops
  1. Electrobat


    A modern metropolis with an entirely electric fleet of taxicabs is a utopian vision of tomorrow, right? Actually, it was very nearly New York in the 1890s. The 1.5bhp Electrobat of 1894 had a 25 mile range, and was faster (and much less smelly) than horse-drawn cabs. Sadly the company ran low on funds just as Henry Ford’s mass-production monster came on stream. 

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  2. Chrysler Airflow

    Chrysler Airflow

    Pre-war cars tend to look the same: upright, stately, and old-fashioned. The Airflow proved Chrysler was studying aerodynamics back in the 1930s – along with packaging. The engine was slid forward to sit between the front wheels, improving cabin room. Interest was high, but the American public baulked when it went on sale. 

  3. Aston Martin Lagonda

    Aston Martin Lagonda

    A luxury saloon car complete with (for a while) a digital dashboard and touch-sensitive buttons? Surely you’d have to wait until the 2010s to be annoyed by such inane tech? Not so. Aston Martin was dabbling with miring you in electronic purgatory way back in 1976. The digi-dash only lasted until 1980 (having been delayed from actually reaching sale until, um, 1979). 

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  4. Tucker 48

    Tucker 48

    Mired in scandal, vindicated in court, dogged by conspiracy theories of a Ford/GM/Chrysler takedown, the Tucker story is proper movie material. That’s why Jeff Bridges starred in one back in 1988. The car was a safety-obsessed streamliner with shatterproof glass, huge cabin space, and a rear-mounted helicopter engine. 50 were made, and 47 survive today. A slice of what-might-have-been American history, yours for seven figures…

  5. GM EV1

    GM EV1

    From 1996-1999, General Motors had the lead in the electric car world, long before Elon bought into Tesla (founded by others in 2003). Originally only leased in LA, GM’s trailblazer had a positive reaction, but bean counters got cold feet about supplying spares and warranty claims, and bought back the cars to crush all but a few survivors. Ex-GM R&D boss Larry Burns has gone on record to say: “If we could turn back the hands of time we could’ve had the Chevy Volt 10 years earlier.”

  6. Honda Insight

    Honda Insight

    While the slippery Insight didn’t beat the Toyota Prius to market in Japan, it was the first hybrid to go on sale in the US. Claimed economy was a record-breaking 64 miles per (US) gallon, but the expensive to make and weeny Insight departed the scene before hybrids became huge business Stateside. Today America is the second biggest hybrid market globally after Japan, and the Prius has a 40 per cent market share…

  7. Rover Streetwise

    Rover Streetwise

    A normal family hatchback with slightly jacked up suspension and plastic wheelarches: think Ford Fiesta and Focus Active, the Kia XCeed… and Rover doing it way back in 2003, half a decade before the crossover boom began to take off. And Rover wasn’t along in being early to tall hatchbacks…

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  8. Dodge Caliber

    Dodge Caliber

    … because several months before the Nissan Qashqai changed the face of family cars in the UK, Dodge of all brands gave us the Caliber: a sort of seven-eighths scale Range Rover Sport. If it hadn’t had weak yet thirsty engines and a scaled up Matchbox model interior, it might’ve been the car that gave America a foothold in the European hatchback hegemony. 

  9. BMW i3

    BMW i3

    Even before it went off sale last year, BMW admitted it got the i3 wrong, or rather, it went too radical for most of the public. The looks were too weird, the pursuit of efficiency too fashion-phobic. What a crying shame – a recycled carbon-cored city car with twice the range of a Honda e or Fiat 500e should’ve been the city car of today, not tomorrow. 

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