… and Audi has lost its marbles, part two
Audi says its customers are no longer interested in engine size to boast of their car’s performance, and that the need to make petrol, diesel, electric and hybrid models comparable on power outputs has forced them to make a sweeping badging change. The results are, to Ten Things’ particularly small mind, spectacularly confusing. Here’s how Audi itself chooses to explain it:
“The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is therefore creating sub-classifications within the range based on performance levels, each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power outputs of between 81 and 96 kW (110PS and 130PS). And “45” represents power outputs of between 169 and 185 kW (230PS and 252PS). In each case the numerals appear along with the engine technology indicator – TFSI, TDI, g-tron or e-tron.
The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, the spectrum will initially range from the Audi A1 25 TFSI with 70kW (95PS) to the Audi A8 55 TFSI with 250kW (340PS). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8. They will retain their classic names in reference to their top position in the model range.”
If you think that’s nonsensical, baffling and frankly unhelpful, you’re not alone. We will be driving some new Audis soon on TopGear.com. We just have no idea which ones.