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A new Rolls-Royce. They don’t come along very often. No, they don’t. And there’s way more to this one than first meets the eye. According to Rolls director of design, Giles Taylor, the aim wasn’t just to design a beautiful motor car, it was to envision one that made the occupants look like rock stars. A noble ambition, but a tall order given that images of TG.com are unlikely to appear in any of his team’s mood-boards. You need some serious chutzpah to pull this thing off. Not to mention a bucket of factor 30 SPF emulsion, if you’re dealing with a South African summer. Talk about first world problems. Moving on – what sort of name is Dawn? We’re thinking dowdy receptionist in a Midlands grommet manufacturer rather than la dolce vita… Oh, that’s harsh. It’s not Maureen, is it? Besides, after all the ghostly goings-on with Phantoms and Wraiths, Rolls says the name of this new convertible symbolises the start of a significant new era for the company. It also invokes the spirit of the early 1950s Silver Dawn, of which only 28 were ever made, each individually coach-built and Britain’s entry into the emerging post-WWII feelgood. Well, assuming you were as rich as Croesus. Otherwise you were still on ration tokens and gravel for breakfast. New era?