You are here
Black Badge? Didn’t a Rolls-Royce Wraith Black Badge monster its way up the hill at the Goodwood Festival of Speed earlier this year? Well remembered. Yep, it was the sixth fastest in the supercar run, ahead of the likes of the Jaguar F-Type SVR, McLaren 675 LT, McLaren P1 GTR and Aston Martin Vantage GT8, no mean feat given that the Wraith is roughly the same size and weight as Goodwood House itself. Raised a few eyebrows, and no mistake. Isn’t it a bit, you know, unseemly for a Rolls-Royce to be running up that hill? Any hill, in fact… Leave it out, grandad. The average age of a Rolls-Royce owner has plummeted from 55 to 43 in the past few years, and like everyone else in the car business, Rolls is anxious to reinforce its appeal with a younger demographic. Burgundy-soused old Lords in wingback leather armchairs need not apply, but Skrillex and Calvin Harris might want to check it out. The Black Badge is for disruptive high, um, Rollers who rock up at Vegas hotspots for a night of EDM and twerking-related activity, before clearing off on the Gulfstream with only a handful of supermodels for company. Poor loves. Rolls’ boss Torsten Muller-Otvos and his cohorts also couldn’t help noticing how many dodgy makeovers of their cars were being valet parked in the world’s money pits. The demand is clearly there, and it’s a lucrative business, so why not do the work in-house at RR HQ in Chichester, rather than letting somebody else mess it up/make all the money? Never mind West Coast Customs, this is West Sussex Customs.