Porsche has sold its stake in Bugatti Rimac, which means no more VW in Bugatti

Porsche has sold its interests in both Bugatti Rimac and the Rimac Group to a New York-based investment firm in order to focus on its “core business”, the sportscar-maker confirmed today.

It will get rid of its 45 per cent stake in Bugatti Rimac – the joint venture it set up with Rimac back in 2021 that was to “serve as a home to the iconic Bugatti brand” – along with selling off its 20.6 per cent share in the Rimac Group.

Both of Porsche’s interests will be bought up by a consortium led by HOF Capital. Neither party has confirmed exactly how much money is being spent.

But it does mean the Volkswagen Group’s involvement in Bugatti’s fortunes – first when it bought the brand in 1998, and then through Porsche and the 2021 joint venture – has now come to an end.

“In setting up the joint venture Bugatti Rimac together with Rimac Group, we successfully laid the foundation for Bugatti’s future,” said Porsche boss Michael Leiters. “And as an early-stage investor of Rimac Group, Porsche made a significant contribution to developing Rimac Technology into an established Tier-1 automotive technology company.

“Now, with the sale of our stake, we demonstrate that we will focus Porsche on the core business. We would like to thank Mate Rimac and his team for the constructive and trusting cooperation over the past years.”

“Porsche has been a crucial partner, and we are deeply grateful for their role in establishing Bugatti Rimac,” added Rimac founder and boss Mate Rimac. “With the strong foundations their support has provided, we now have a structure that allows us to execute even faster on our long-term vision. We look forward to our collaboration with our new partners.”

The news comes off the back of a bruising year for Porsche, which last year saw its operating profit fall by a whopping 93 per cent – it dropped from €5.64bn in 2024 to €0.41bn in 2025.

In response, Leiters last month committed to “streamlining” the management structure, cutting back on “hierarchies” and “bureaucracy”, and even looking into a new supercar that sits above the 911.

“We stand for uncompromisingly good sports cars that you want to drive yourself, that are fun, that convey performance and passion. And all this regardless of the type of powertrain,” he said in March.

“We are considering the expansion of our product portfolio in order to grow in higher-margin segments. In doing so, we are looking at models and derivatives both above our current two-door sports cars and above the Cayenne.”

For its part, HOF Capital managing partner Hisham Elhaddad said: “For over a century, Bugatti has stood apart as a brand where heritage and innovation coexist at the highest level.

“We are proud to partner with Mate Rimac and his team to help shape the next chapter, balancing disciplined growth with a tradition of craftsmanship and originality that remains unmatched.”