The Formula 2030 concept is your first look at the next Polestar 2*

This isn’t the new Polestar 2, because that car’s coming in 2027 and likely hasn’t been finished yet. This isn’t the Polestar 7 either, because that’s scheduled for… well, we’re still not quite sure.

No, this is the Polestar Formula 2030 concept, which previews future ‘design attributes’ that’ll filter into both the 2 and the 7 and indeed the entirety of Polestar’s line-up. Can you guess by when? That’s right – 2030!

Polestar design boss Philipp Römers – who of course replaced Max Missoni (now at BMW) – said of the new concept: “Polestar’s design and brand is already so strong, it was obvious we needed a bold evolution not revolution of what came before.

“Formula 2030 delivers this, showcasing our future while respecting brand-defining elements like the familiar Dual Blade headlights ensuring it remains recognisably a Polestar with a strong, characterful identity.”

True, Polestar’s design and branding is very strong, but its sales… less so. It’s been hurt by the US decision to ban its 2027+ cars following the ‘Connected Vehicle Rule’ restricting sales of stuff linked to China. Polestar’s owned by Geely, which is Chinese.

It reckons the cost of this US ‘restructuring’ has increased its consolidated net loss by $211m between January and June 2026. “Further negative adjustments should be expected in future periods,” a recent financial statement read. Revenues are down by four per cent, and its forecasted growth has also been cut. Ouchy.

So, there’s a lot riding on this concept. Good thing it looks… good. Polestar said it is intended to “continue business growth and drive to profitability”. There’s only the teaser pic for now – we’ll see the full car in October.