Toyota no longer calls Australia home
That’s right – Toyota no longer builds cars in the land down under, where beer does flow and men chunder.
It’s been a five-decade ride for Toyota Motor Australia, cranking out a series of reliable (and reliably dull) cars and 4x4s that have been overwhelming sales successes in the land of sunburn and snakes.
So, you might be wondering, why shut a plant that builds cars popular enough to make Toyota an Australian best-seller for the past decade?
Well, many reasons that require a more in-depth narrative than Ten Things is in the habit of covering (we’ll have a proper story in the coming weeks), but the gist is as follows: too pricey to build means not profitable enough to sell. So, Toyota’s metamorphosing into an importer-distributor in the land of Oz, rather than a manufacturer.
So, er, strewth, or bugger, or stone the flamin’ crows, or whatever it is that people think Australians actually say.