Royal Enfield's Frozen Adventure Part One: The Proving Grounds
To celebrate its 120th anniversary, Royal Enfield attempted a ride to reach the South Pole on a motorcycle. This is their story.What is an advertisement feature?
Royal Enfield, the oldest motorcycle manufacturer in continuous production, celebrated its 120th anniversary in 2021.
Throughout those 120 years, its motorcycles have been extensively used by adventure seekers and travellers, men and women who have explored every corner of the planet except for one continent: Antarctica.
To mark this milestone, Royal Enfield took the bold step of sending two riders on a quest to traverse the frozen landmass and reach the South Pole.