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Rover to reform after two-decade hiatus

Adored brand to reform after repairing its relationship with build quality and profit

Published: 27 Aug 2024

Here's TopGear.com's roving correspondent, Cory Spondent, with his mostly incorrect exclusives from the world of motoring

Rover is to reform almost two decades after it stopped making cars, the manufacturer has announced.

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The iconic British brand broke up in the 2010s after a highly publicised fight, although fans have always held out hope that it might one day regroup.

And having teased its return on X over the weekend, Rover has now confirmed a UK tour in 2025, during which it will perform a number of its greatest hits.

Old fans are set to revel in the nostalgia of a 75’s suspension coils imploding, while an entirely new generation will get to experience a Metro randomly idling at high revs for no apparent reason for the first time.

New material is also on the way: a cutesy B-segment crossover aimed at smitten teenagers will be named the Rover Wonderwall, while a flagship supercar called the Rover Supersonic will act as a halo vehicle for the brand.

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“It just felt like the right time, d’you know what I mean?” said one of the brand’s two CEOs. “People always talk **** about the money we lost and body panels that fell off, but for me it was always about the cars, d’you know what I mean?

“I’m not bothered by what’s gone before, d’you know what I mean? It’s water under the bridge, innit? Done. Clean slate. D’you know what I mean?”

Early demand is thought to be strong, although insiders say the parent company is already panicking over an internal memo suggesting it would need to sell more than 17 million vehicles a year just to break even.

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