How's the image?
Mercedes X-Class: affluent builder. Of course Merc wants it to be more than that, to be a family lifestyle truck, and inside and out it’s done a good job of hiding the Nissan Navara that lurks underneath. But it’s still a pickup. Just with slick PR.
Land Rover Discovery: country set. Yes, despite the slicker panelling of the new Disco, this is still the default choice for the Home Counties. Can be had as a pickup- rivalling commercial, but it’s just as pricey unless you’re VAT registered.