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£49,530 when new
What’s this, then? This is Hyundai’s flagship, its ultimate. The Genesis is billed as everything the South Korean giant has learned about building competitive, desirable cars, squeezed into a behemoth of a sedan. The Genesis is just 2cm shorter than the BMW 7-Series, 10cm longer than a 5-Series saloon. The cost? A not insubstantial £47,995. Yes, really. 2015 is the year of the £48k Hyundai. Nearly fifty grand for a Hyundai? Yes, the price is about as appealing as Marmite chewing gum, but, overseas at least, the Genesis isn’t the no-hoper you might assume it to be. This is the second-generation Genesis, its predecessor having been a smash hit in the US and China. Offering luxury saloon levels of space for executive saloon money - and ticking every optional toy and goodie box as standard - is its bold recipe for invading UK shores.