What is it like on the inside?
The 720S somehow combines the brutal ergonomic efficacy of a race car with the technical luxury of a contemporary GT. The drive mode controls now live in a vertical pod to the left of the wheel. The principal read-outs are housed directly ahead, and the ‘folding display’ is very cool, the idea being that you can focus on the key read-outs if you’re in maximum attack mode.
The D, N and R buttons are in another pod that tapers towards the bottom. The doors eat into the roof, Ford GT40-style, and it really does feel like being at the pointy end of an arrow, only with much more control over your own destiny. The ‘human’ graphic on the climate control display is wearing a crash helmet. Nice touch.
There’s also an awesome 1280W audio system, and the speakers are a seamlessly integrated part of the interior topography. But the sat nav drove me mad, and the seat controls are difficult to reach (£2730 for heated electric seats btw). Turns out they’re one of the few things carried over from the 650S.
A small but important point: the three-spoke wheel isn’t buried under a welter of buttons, it exists to steer the car and nothing else. Proper.