1966. An eight-year-old boy walks alongside 5,000 mourners at the funeral of Battista Pininfarina – his grandfather and the man who founded the company he now runs. It’s the moment Paolo Pininfarina grasps the importance of the dynasty he had been born into. “Of course there is some pressure, but it is, well, so natural. It’s like you are trained to the pressure.”
He’s sitting, reclined, in his office at the north-east corner of Pininfarina’s headquarters in Cambiano, Turin. He’s fiddling with his tie. “This morning, I thought we’re taking pictures with the H2 Speed, so I select this. It’s orange, red and yellow to match.” You see? This man has style etched into his DNA.
Photography: Alex Tapley