Sony’s second car is – you guessed it – an electric SUV

New year, new all-electric coupe-SUV from a company you may not have heard of. Yep, looks like the car industry is sticking with last year’s playbook.

This is the Afeela Prototype 2026, and we’re told it’ll hit roads as a proper production car in 2028. At which point, people will immediately begin trying to flag it down as they mistake it for a taxi.

Anyway, Afeela is actually the brand name for a new range of cars being built by Sony Honda Mobility (SHM). And yes, that is the PlayStation folk teaming up with the Japanese carmaker.

Remember the Afeela 1? Orders opened for that at CES a year ago, and this year at the big tech show SHM brought along a prototype from a trial production run at Honda’s East Liberty Auto Plant in Ohio. First deliveries of the saloon in California are apparently scheduled for some point in 2026, with expansion to Arizona and Japan in 2027. Weirdly specific.

Afeela then plans to have a production version of this SUV on sale in the US the following year, and we’re promised Level 2+ driver assistance tech (with plans to progress to Level 4 driverless), an AI voice assistant and the ability for creators and developers to build their own in-car themes and apps. Oh, and it’ll probably have a yoke where the steering wheel should be.

Still no word on the powertrain, but that’s not really the important bit these days, is it?