Video: listen to the new 1,479bhp Bugatti Chiron

In the end, Bugatti didn't even need to make it a hybrid. Nope, the new Chiron, unveiled in Geneva, comes packing a development of the Veyron's 8.0-litre, quad-turbo W16. Total power now sits at a heady 1,479bhp.

There's also 1,180lb ft of torque, fed through a strengthened seven-speed twin-clutcher to all four wheels for some startling statistics.

0-62mph takes less than 2.5 seconds, 0-124mph is dispatched in less than 6.5s, while 0-186mph takes less than 13.6s. Top speed? It's been limited - limited - to 261mph.

You can read the full debrief on the new Chiron here, but before you do, you might want to click play on the video above. Because numbers are excellent for a spot of top trumps, but sometimes, noise is required.

It's footage of the car firing up at a preview event, and - trust us - it does absolutely no justice to the sheer bass this thing kicks out when at idle. A courtesy blip of the throttle was enough to send the room into a minor meltdown.

Oh, and how's this for interest: Bugatti boss Wolfgang Dürheimer told TopGear.com that one individual has already ordered six Chirons, and around 170 of the 500 models planned for production have already had deposits taken.

"This will be remarkably faster than the Veyron," he told us. Better believe it...