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Volkswagen Golf GTI news - Golf GTI hits the Big App’ - 2009

One of
those milestone moments has arrived. Volkswagen is launching the Mk VI Golf GTI in
the States, and doing it solely through an iPhone app. It’s the sort of thing that
seems insane right now, but in a few years time might just be the advertising norm.
Either that or someone is about to get sacked.

The idea
does make sense, though. Lean times mean that VW has sought out a cost-effective
way of getting the GTI message to as wide and as accurate an audience as
possible. Splashing cash up the wall on telly advertising is not only ruinous,
but potentially fairly ineffective in terms of who’s watching.

A free app,
however, in which you get to race the GTI around a track and post your times on
Twitter and Facebook, is exactly what VW reckons will ring the demographic bell.

There’s
even going be an online competition complete with a live leader board and the
possibility of winning one of six limited edition GTIs, replete with options
like carbon-effect trim and 18-inch wheels.

Real Racing
GTI is available to download, but it’s one of around 65,000 apps that are now
available for the iPhone. An ingenious idea then, but it’s a thin line between
genius and your P45.

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