List

Six car brand products that don’t exist… but really should

Brand extension missed opportunities are everywhere – luckily Top Gear is here to point them out

6 car brand products that don’t exist
  1. Bugatti horseshoe

    bugatti horseshow

    Bugatti’s signature grille is known as the horseshoe. Many Bugatti owners also own horses, or at least large countries that contain many horses. These billionaire horses deserve better than clanking around on regular iron horseshoes. Carbon fibre equine Bugatti footwear. Let’s make it happen. Working title: the Neighron.

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  2. McMurtry hand dryers

    Mcmurty hand dryer

    Surely the company responsible for a fan that sticks its Spéirling to the track with 2,000kg of downforce can finally create the hand drier that actually dries hands? Sure, those hands may no longer be attached to your wrists by the time you’re done, but heck, they’ll be dry.

  3. Alpine revolving doors

    Alpine

    The Alpine F1 team has chewed through – to the best of our recollection – three-dozen team principals in the last five years. You want an efficient ingress/egress system, they’re the folk who know how.

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  4. Cater-ham

    caterham

    It’s the obvious brand extension. Traditional British purveyor of traditional British lightweight cars moves into traditional British meatstuffs. Sure, it’s ham they found round the back of the Lotus factory in the 1970s, but it’s still good!

  5. Rolls-Royce rolls

    Rolls rolls

    White, brown or wholemeal. Yes these are just cheap puns now, and what of it?

  6. Dacia duster

    Dacia Duster

    A duster, for dusting your dusty Dacia. OK, we’re leaving now.

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