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Satnav news - 'Turn right… into the Dark Side’ - 2010
Celebrity-voiced satnavs are nothing new - Homer Simpson and Burt Reynolds have already lent their vocal talents to mobile navigation devices - so it’s no surprise to see the dark lord himself, Darth Vader, popping up on TomTom.
What’s more of a surprise is that TomTom’s promotional ad is - shock horror - Actually Quite Funny.
In satnav form, we fear Darth’s dulcet tones might become rage-inducingly, murderously irritating within, ooh, eight or ten seconds.
But for now, we commend TomTom for giving the Supreme Commander a paid gig. Things have been tough since that whole son-ripping-mask-from-face-to-reveal-pasty-pockmarked-face-within-exploding-Death-Star episode.