Tyres? I'm getting drowsy already.
Michelin has launched a new super sport tyre. It’s called the PS4S. This may not sound very exciting, but bear with me because there’s quite a lot worth knowing about how they launch a new tyre, how they demonstrate it and the technology that goes into it.
The trouble is that tyres are inherently dull, so I can tell you that the PS4S is the sportier version of the PS4 tyre and replaces the existing Pilot Super Sport, but now you’re dozing off. I can tell you that it has Bi-Compound Technology where the outer section is biased towards dry grip, while the inner side uses a new compound employing silica and functional elastomers which improve wet grip. But now you’re fast asleep.
Michelin has worked out that tyres, while very, very important to making a car work to the best of its ability, are actually very dull indeed, so it injected some glamour into the launch of its new PS4S.