BBC TopGear
BBC TopGear
Advertisement feature
View the latest news

Five of the greatest Super Bowl ads

Carmakers have long celebrated this small sporting tournament. Here are the best efforts

  • America's annual Hand Egg sporting extravaganza - sorry, Super Bowl - is rather a big deal that is watched by millions of viewers each year. 

    Though we're yet to understand the rules of said tournament (shoulder pads, a field, lots of running around and falling over), we do understand that sometimes, just sometimes, carmakers get the adverts absolutely spot on.

    Here then, are just a handful of the efforts we've seen over the years. Pick your favourite, and nominate other ones you think should make the cut.

    Advertisement - Page continues below
  • 'The Force' - Volkswagen (2011)

    {"fid":"445116","view_mode":"wysiwyg","fields":{"format":"wysiwyg","field_media_video_duration[und][0][value]":""},"type":"media","link_text":null,"attributes":{"alt":"The Force: Volkswagen Commercial","height":428,"width":760,"style":"font-size: 13.008px; line-height: 1.538em;","class":"media-element file-wysiwyg"}}

    This one actually won an award, and features a Passat. But it also features a mini Darth Vader and that legendary music. Action!

  • 'Dream' - Nissan (1991)

    {"fid":"445121","view_mode":"wysiwyg","fields":{"format":"wysiwyg","field_media_video_duration[und][0][value]":""},"type":"media","link_text":null,"attributes":{"alt":"Nissan 300ZX Twin Turbo 'Dream' Commercial","height":428,"width":760,"style":"font-size: 13.008px; line-height: 1.538em;","class":"media-element file-wysiwyg"}}

    "They can't catch me,", a rugged voice says. That's because he's in a TWIN-TURBO Nissan. This one was directed by none other than Ridley Scott himself. Yep, the man who directed Alien.

    Advertisement - Page continues below
  • 'Imported from Detroit' - Chrysler (2011)

    {"fid":"256346","view_mode":"wysiwyg","fields":{"format":"wysiwyg","field_media_video_duration[und][0][value]":"123"},"type":"media","link_text":null,"attributes":{"alt":"Chrysler Eminem Super Bowl Commercial - Imported From Detroit","height":428,"width":760,"style":"font-size: 13.008px; line-height: 1.538em;","class":"media-element file-wysiwyg"}}

    Rap legend Marshall Mathers - better known as Eminem - explains to us how Detroit is "the motor city", and indeed, "this is what we do". Set to the soundtrack of his Lose Yourself single, it showcases the (then) new 200. Nice.

  • 'Commander' - Audi (2016)

    {"fid":"445126","view_mode":"wysiwyg","fields":{"format":"wysiwyg","field_media_video_duration[und][0][value]":""},"type":"media","link_text":null,"attributes":{"alt":"Audi R8 Big Game Commercial – Commander – Extended Cut","height":428,"width":760,"style":"font-size: 13.008px; line-height: 1.538em;","class":"media-element file-wysiwyg"}}

    One from this year's crop, and a fine one too, we must admit. A retired astronaut gets his zeal for life reignited by the sight - and sound - of Audi's new R8 V10 Plus. All set to Starman by the late, great David Bowie.

  • 'Strike' - Maserati (2014)

    {"fid":"445146","view_mode":"wysiwyg","fields":{"format":"wysiwyg","field_media_video_duration[und][0][value]":""},"type":"media","link_text":null,"attributes":{"alt":"Official Maserati Super Bowl Spot | 2014 Ghibli - Strike","height":428,"width":760,"style":"font-size: 13.008px; line-height: 1.538em;","class":"media-element file-wysiwyg"}}

    You'll have to wait a bit, but the noise of the Ghibli at the end is rather worth it. In fact, just skip to 1m 10s and turn it up. Like, really loud.

More from Top Gear

See more on Volkswagen

Subscribe to the Top Gear Newsletter

Get all the latest news, reviews and exclusives, direct to your inbox.

By clicking subscribe, you agree to receive news, promotions and offers by email from Top Gear and BBC Studios. Your information will be used in accordance with our privacy policy.

BBC TopGear

Try BBC Top Gear Magazine