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Volvo C30 news - Skin disease - 2008

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No, this isn’t a joke. At least, not as
far as we can tell, and not unless Sweden celebrates April Fool’s a few days
after everyone else.

Swedish C30 buyers will, from April 7, be
able to order their new C30 with one of 20 official film coatings to transform
their glassy little hatch into something a little more, erm, awful.

The range of films includes wood panelling,
zebra striping, camouflage pink and a very fetching rainbow gradient effect. No
word yet on whether you’ll be able to order the patented ‘Provocative Alabama
Spraypaint’ effect. We fear not.

The makeover isn’t merely cosmetic,
however. Some might argue that it’s not cosmetic at all. The coating is
guaranteed not to damage the paintwork underneath but instead protect it for up
to two years.

Which doesn’t make it a good idea. We know
you’re trying to get in with the yoof crowd, Volvo, but this is worse than
David Cameron’s ‘Hug a Hoodie’ campaign.

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