Omega’s 007 First Light Seamaster breaks all the videogame merch rules by looking cool

Spend enough time in games media and you’ll passively amass a collection of dubious merchandise with copious fake blood but no obvious function nor sense of style. Omega evidently hasn’t been paying attention to the industry’s received wisdom, though, because this Seamaster Diver 300M Chronograph 007 First Light looks… really nice?

Designed in collaboration with 007 First Light and Hitman developer IO Interactive (and Amazon MGM Studios who own the Bond IP), it’s a real-life recreation of 007’s in-game timepiece.

Well, sort of – if you’re gearing up to drop £7,900 on this timepiece expecting to acquire the same hacking capabilities and tactical laser that young Mr Bond has in the upcoming game, we’ve got some bad news.

If, however, you’re looking for a subtle special edition with a very attractive NATO strap and whose ‘007 First Light’ text is mercifully tucked away on the underside of the mechanism, you’ll be delighted.

Hungry for some materials and measurements? “Sized at 44mm and crafted in stainless steel,” reads the official literature, “the watch includes a polished black ceramic bezel ring with a white enamel diving scale - and is especially notable for the pushers in polished black ceramic.”

There’s also a touch of PVD bronze gold, used in the sundial ring and the second hand, adding a distinct character to the classic Seamaster face.

007 First Light releases on 27 May for PC, PS5 and Xbox Series X/S, with a Switch 2 version due later this year. It’s an origin story, depicting a cocksure young James Bond learning the ropes of international espionage. IO Interactive has stressed numerous times that this isn’t a Hitman game with a Bond reskin, so update your notes accordingly.