Badge cachet, fit and finish, sharpish to drive
Rides firmly for a family car, expensive, a BMW people carrier?
What is it?
A potential controversy. BMW has built its reputation on rear-drive sports saloons that flatter and satisfy those who relish driving. This, though, is a people carrier with five or seven seats (called Active Tourer or Gran Tourer, respectively) that’s natively front- and optionally all-wheel drive. We doubt those spitting feathers would ever consider one, though, and those who couldn’t care less will be smitten by the badge and quality. Bingo, goes BMW: an entirely new sector of customers for us to tap into.