Genesis G90 review

There have been Genesis models in the Hyundai range for over a decade, but the brand split off as a separate luxury franchise in 2015. There are currently three models in the Genesis range, all saloons, and the full-sized luxury G90 is the flagship of that trio.

There are plans to add another three vehicles to the range by 2020, a sports coupe and a pair of crossovers. The G90, which originally debuted as the Equus, has been designed to take on cars like the Mercedes S Class and BMW 7 Series.

While it currently falls short of doing that, it is a compelling alternative to the up and coming luxury brands like Infiniti. The G90s’s mix of hushed luxury, high standard specification and solid build quality allied to a price tag from a class below make it a potentially winning proposition.

It’s always a good bet to get a car that spearheads a luxury brand’s push into the market. With everything to play for, the model is likely to be way better specified and cheaper than the competition and be just as rewarding to own. The G90 is no exception to that rule. If you are looking for a low visibility full-size luxury car with low purchase/lease running costs and a stress-free operating experience, the G90 is a good place to start your research.