Why you can trust Michelin tyres

If you’ve ever picked up a puncture or failed your MOT because of your tyres, you’ve probably tried to get away with spending as little as possible when you’ve replaced them.

Of course, plenty of tyres feel good when they’re fresh. The real test comes later, when you’ve clocked thousands of miles, the tread is worn down and the weather’s doing its worst. That’s where Michelin comes in. Since 1889, the brand has focused on creating tyres designed with performance, safety and durability in mind.

While the upfront cost may be a little higher than other brands, it can be worth paying that little bit extra to benefit from cutting-edge technology⁷, proven longevity⁸ and tyres trusted by drivers across the globe^{6, 9, 10}.        

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Built to last longer

Choose Michelin and you’ll be getting more out of every mile, as its long-life tyres use less raw materials, require fewer replacements and wear out 27% slower than its competitors¹.

They’ll also help you to reduce your environmental impact, as they release 27% fewer particles per kilometre compared to other brands – so you can go further while leaving less behind. 

Better still, the latest generation of Michelin tyres includes the Primacy 5 Energy^TM, which is the first AAA Michelin premium summer tyre to combine safety, energy efficiency and noise reduction. As a leading choice for longevity, it’s suitable for EVs, as well as ICE and hybrid cars.  

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Designed to stay safe mile after mile

It’s all well and good for a tyre to perform well when it’s new, but Michelin believes great tyres should stand the test of time. After all, grip that disappears halfway through a tyre’s life isn’t much use to anyone.

That’s why Michelin tyres are engineered and tested to ensure your safety throughout their lifespan². This is just one of the reasons they’re trusted by some of the world’s most demanding car makers³.

Take the MICHELIN CrossClimate 3. It’s ideal for reliable performance across dry, wet and snowy conditions, and its V-shaped sculpture optimises water evacuation and improves wet braking distance by 4%⁴. Meanwhile, MaxTouch^® Technology aids grip at each turn by evenly distributing acceleration, braking and cornering forces to deliver 15% more mileage⁵.

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Engineered to the highest quality

A lot more goes into tyre construction than you may think. In fact, each Michelin tyre is made from over 200 components and materials – from natural and synthetic rubber to polymers, textiles, metal reinforcements and reinforcing loads, such as silica or carbon black. Michelin also relies on more than 350 fields of expertise to develop its tyres, including biochemists, mechanical engineers, simulation experts, designers, physicists and more.

This complexity is backed up by strict quality control, with every tyre inspected by a trained specialist or examined by AI before leaving the factory. The result? A tyre that doesn’t just perform well on day one, but keeps doing it mile after mile, whatever the weather.

With standards like this, it’s no wonder less than 0.01% of its tyres are returned⁶. So, the next time you need new tyres, it’s worth asking: do you want the cheapest option, or the ones that actually last? 

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Drive with confidence with Michelin

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^{1 Based on ADAC survey 2023-2025 analysing the average tyre wear by tyre manufacturer: a total of 160 models have been tested and at least five models of 12 main tyre manufacturers. For more details, please see the source:} _{https://assets.adac.de/image/upload/v1749035559/ADAC-eV/KOR/Text/PDF/33478_dppcxx.pdf}

^{2 Up to the last mile – means machine-worn (buffed) to the tread wear depth (2mm) according to the European regulation: ECE R30r03f. UK legal tread depth is 1.6mm.} _{https://www.michelin.co.uk/why-michelin/trust/long-lasting-performance}

^{3 Prestigious cars such as Aston Martin, Bugatti, BMW, BMW M, Ferrari, Land Rover/Range Rover, Tesla, Volvo, Mercedes-Benz, Mercedes-AMG, Porsche.}

^{4  Wet braking distance by 4%: compared to MICHELIN CrossClimate 2 tyre. Based on external tests at Michelin's request on wet and snow conditions on dimension 205/55 R16 94V new and worn. Worn means when worn on machine (buffed) to the depth of Tread Wear Indicator according to European regulation: ECE R30r03f.}

^{5 15% more mileage: compared to MICHELIN CrossClimate 2 tyre. Based on external tests at Michelin’s request.}

^{6 Quality manufactured to exacting standards: <0.01% returns: based on global Michelin internal quality tracker measuring the number of customer returns per million due to manufacturing quality issue (returns reported by dealers to Michelin's salesforce). Data collected worldwide, passenger car and van tyre full year 2024.}

^{7 Cutting-edge technology: Michelin commits €600 to €700 million a year to research, development and process engineering programmes. With 11,627 active patents in the world, 247 patents filed in 2021 and 6,000 people working in Research & Development, Michelin is developing technologies to enable the group to help reach its ambitions for 2030. More info on} _{https://www.michelin.com/en/innovation/}

^{8 Trust your tyres for longer: Michelin’s most iconic tyre ranges have increased their longevity vs. their previous generation. Results based on tests done by DEKRA, upon Michelin’s request, for the following tyrelines: MICHELIN Pilot Sport 5 (test 2021 on 225/40 R18), MICHELIN Pilot Alpin 5 (test 2018 on 225/40 R18), MICHELIN Primacy 5 (test 2024 on 235/45 R18), MICHELIN CrossClimate 3 (test 2025 on 205/55 R16), MICHELIN CrossClimate 2 (test 2020 on 225/45 R17) & MICHELIN CrossClimate 2 SUV (test 2021 on 235/60R18).}

^{9 The most 5-star consumer ratings: with an impressive 4.7/5 average rating from nearly 128,000 users and more than 85% of reviews at 5 stars. Based on Wonderflow collecting consumer ratings and reviews from 2020-2024 in 12 countries, on passenger car and van tyres: China, France, United Kingdom, United States, Canada, Spain, Italy, Germany, Turkey, Japan, South Korea and Australia on the following independent websites:} _{https://global.jd.com/, https://www.tirerack.com/, https://discounttire.com/, https://www.tmall.com/, https://www.norauto.es/, https://www.norauto.fr/, https://www.canadiantire.ca/fr.html, https://www.walmart.com/, https://www.samsclub.com/, https://www.pepboys.com/, https://www.centralepneus.fr/, https://www.feuvert.fr/, https://www.discounttiredirect.com/, https://www.tirebuyer.com/, https://www.1001pneus.fr/, https://www.kaltire.com/, https://www.atu.de/, https://reifen.auto.check24.de/, https://www.tyrehood.com/en/, https://www.hepsiburada.com/, https://www.pneus-online.fr/, https://prod.danawa.com/, https://www.amazon.de/, https://www.halfords.com/, https://www.pneumatici-pneus-online.it/, https://www.amazon.com/, https://www.national.co.uk/, https://www.tyroola.com.au/, https://www.gomme-auto.it/, https://www.amazon.co.jp/, https://www.1010tires.com/, https://www.123pneus.fr/, https://www.tirendo.fr/, https://www.mytyres.co.uk/, https://www.tyre-shopper.co.uk/, https://www.reifen.com/de-de, https://minkara.carview.co.jp/, https://www.tirendo.it/, https://point-s.ca/, https://www.neumaticos-online.es/, https://www.consumerreports.org/, https://simpletyre.com, https://www.n11.com/, https://shop.autobacs.com/}. ^{Results could show minor discrepancies.}

^{10 The most awarded tyre brand: based on Michelin's internal survey between 2020 and 2024 in Europe. Michelin passenger car and van tyres have collected 148 podium rankings out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VÄRLD , TYRE REVIEWS,VI BILÄGARE, WHATCAR.}