Five cars graced the basement of the Dodger Stadium in Los Angeles way back in 1967. Not because they were errantly parked, but because they formed part of the very first Speed Equipment Manufacturing Association.
That’s right, SEMA started off in a basement; a basement that included a Dodge Dart drag car and a Ford GT40. Today, of course, the name has changed – it’s now called the Specialty Equipment Market Association – as well as the place. Las Vegas.
Oh, one more thing too: the size. Today’s SEMA show attracts more than 100,000 industry personnel from more than 100 countries, all converging on Vegas’ Convention Centre for three days in November.
The business? Tuning. Everything from performance to, um, decoration, it’s an industry worth lots of [insert your own currency here, readers]. More importantly, it allows us to view something out of the ordinary.
So, if you’re a fan of sensibly priced hatchbacks, this link will probably service your sensibly pitched needs.
For those of you still with us, suspend your belief, and step forth…
Photography: Rowan Horncastle