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This Lincoln Model L100 Concept is effortlessly cool

Lincoln celebrates 100 years with electric Model L100 Concept, a homage to 1922’s Model L

Published: 22 Aug 2022
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Lincoln is a brand that loves a concept (remember this one with custom storage for your slippers from April?) and with its 100th anniversary occurring this year, the design department has been let loose once again.

This is what they’ve come up with: the Lincoln Model L100 Concept is a nod to the company’s first luxury vehicle, the Model L of 1922. Revealed at Pebble Beach, it’s an all-electric vehicle that ticks just about every concept-car box you can imagine.

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Recycled suede fabric inside? Check. Interior free of animal materials? Check. Reverse-hinged, entirely impractical doors? Check once more. A seating layout that can be rejigged into a living room on wheels? Check again.

There’s a glass roof to let in plenty of natural light and ‘advanced, intuitive lighting’ inside and out that will sense passengers approaching and welcome them in with a ‘light symphony’ to greet them before their journey. Sounds fancy.

Meanwhile there’s an ‘interactive, centre console chessboard’ (TG definitely didn’t read this as ‘centre console cheeseboard’ on first glance of the press release) that negates the need for a normal steering wheel. Yep, the Model L100 is autonomous too.

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We mentioned it was all-electric: Lincoln hasn’t provided any performance figures or range estimates, saying only that the battery cells use ‘next-generation’ tech that’ll deliver much range in tandem with the aero-inspired design. Which is meant to look as though it’s been ‘sculpted by the wind’, apparently.

“We are at a special moment in our history,” said Lincoln president, Joy Falotico. “Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today.

“With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

What do we make of it, folks?

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