First Look

Genesis needs to build this V6-engined G90 ‘Wingback’ estate immediately

Even Genesis admits there are too many SUVs: Bring Back The Fast Estate!

Published: 10 Dec 2025

Genesis has revealed a few more design details and images of its extremely delectable G90 ‘Wingback’ concept, and the primary thing you need to take away from its reappearance is thus: It Very Cool, and It Need Building Immediate.

It’s the work of our good friend Luc Donckerwolke and his creative team, to act as a “bridge between Magma and the One of One bespoke programme”. Magma is Genesis’s performance arm (‘more than a colour’, apparently), while bespoke is… well, bespoke.

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So, this is purely a one-off performance wagon, but there’s real intent behind it. It’s based on an unmodified G90 platform – a big, long luxury saloon – and thus features a version of its 3.5-litre V6 powerplant that in the production car comes in 375bhp and 410bhp guises.

Upon this powerful base, Genesis has bequeathed a tweaked version of its signature design cues and language. Witness the new front bumper, flared arches for better stance, 22in custom alloys, a stretched roof with fins, and of course, a ‘sharply raked’ rear end that offers a new diffuser and a pair of spoilers. Because why have one when you can have two.

Genesis has covered it in a lovely green hue and filled the interior with a suede-like material called ‘Chamude’, bespoke stitching, sports seats and embroidered Magma logos.

Like we said, there’s real intent behind it. “At the moment there is, let’s say, a multiplication of SUVs,” said Donckerwolke. “And this fast growth will create a saturation. This is when other typologies of cars are going to become attractive again.

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“This is why I strongly believe in not having a typology monoculture,” he added. Which, in layman’s terms, is simply: Bring Back The Fast Estate.

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