Xpeng and Huawei have revealed a mega, 87in head-up display...

Xpeng has taken the old adage 'go big or go home' literally, and created a mega head-up display (HUD) that covers the whole windscreen.

Partnering with Huawei, the AR-HUD uses augmented reality to give navigation directions, alert drivers to safety issues, and minimise, reaction times, blind spots and, er, distracted driving.

The 87-inch (woah) display shows the speed limit, the speed of the car, the nav directions, plus the time it'll take to get to wherever you're going.

Oh, and should you drive the wrong way down a road (more common than you might think), a graphical and unmissable ‘X’ will flash up on the screen.

The system will show how it plans to execute self-parking manoeuvres too, and in dense fog will flag up corners to reduce the odds of getting suddenly familiar with the nearest hedge/ditch/ravine/sheer cliff face. Nice.

The two companies hope to use the massive HUD to engender trust with drivers, particularly when driver assistance – and subsequently self-driving – features are deployed. “The system will show when the car needs to overtake, it will show the choice of the overtaking path," explains Chen Yonghai, vice president of Xiaopeng Automobile.

Xpeng also reckons that it's sorted out several technical headaches, such as picture fluttering, and uses complex algorithms to control distortion and make sure brightness and contrast are clear in all light environments.

The Chinese carmaker is claiming the AR-HUD as an industry-first and plans to launch it on the G7 SUV, though we do recall JLR mucking about with similar tech conceptually, and BMW presenting a windscreen-wide HUD panel at CES 2025 in January. That'll be coming on the new iX3 – BMW's first Neue Klasse car – later this year.

Whether the G7 is bound for UK shores hasn't yet been confirmed though. Would this entice you to buy one? Or put you off entirely?