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Hyundai Equus news - Equus horribilis - 2009

If the best way to generate column inches
about your latest product is to brag about how expensive it is, alarm bells
should be ringing.

Just launched in Korea and mercifully
unlikely to make it to the UK, this is the long-wheelbase Hyundai Equus, a luxury
barge that hopes to challenge the likes of the BMW 7-Series and Mercedes
. And one that our cabbage-chomping chums are very keen to tell us will
cost a horrifying £70,000. Up to £80,000, they gleefully announce, if you order
all the toys.

The Equus has a 395bhp, 5.0-litre V8 to
haul its vast bulk around and features a world first: a powered footrest. Super.

They’ve also made a bullet-proof version
and given the Korean president three. Just in case.

If you feel the urge to cough up the sort
of money that would get you a W12 Audi A8 on a car you will have to get
specially imported and that is going to depreciate faster than Roman Polanski’s
Oscar opportunities, order the armour, because we’ll definitely have a shot at

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