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e:Ny1 was meant to be a secure password, Honda finally admits

Bizarre error on trademark form prevented sensible carmaker from using sensible name

Published: 05 Apr 2024

Here’s’s roving correspondent, Cory Spondent, with his mostly incorrect exclusives from the world of motoring

The Honda e:Ny1 was never meant to be called that, the company has finally conceded, after it emerged that the name was actually the result of a comical administrative error.

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According to a leaked internal report, a member of staff accidentally copy-and-pasted part of a secure password into the online trademark application.

An investigation was launched but the employee was spared disciplinary action on the grounds that it was ‘long past 3pm on a Friday’ when the form was submitted.

“This is all very embarrassing,” said the employee on the condition of anonymity. “But who among us hasn’t made a boo boo at the end of the week?”

“My heart goes out to everybody who’s had to type out e:Ny1 since then. I’m also gutted for my mother in law, because if passwords didn’t need at least one number, capital letter and special character, that Honda would have her maiden name now.

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“It would’ve tickled her pink. And she’s in her seventies, so she undoubtedly would’ve bought one.”

Honda has now called for members of the public to suggest a new name for e:Ny1. Popular candidates on social media include the Honda Typo, Honda Captcha and Honda TwoFactorAuthentication.

Meanwhile, a spokesperson for the Intellectual Property Office declined to comment officially, but said: “This isn’t the first time this has happened. I’m not pointing fingers, but did you think Toyota bZ4X was intentional?”

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