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Internet, Jeep needs you to name its new off-roader!

Jeep’s new electric Wagoneer needs a name, and it’s farming it out across America

Published: 25 Nov 2022

Americans, do we have an opportunity for you... 

No, this isn’t an invitation back to the Commonwealth or anything like that – we’re pretty sure we got your answer on that one. This is a much simpler and less historical endeavour – come up with a name for Jeep’s upcoming electric Wagoneer, and if your name is successful, you get to spend seven days in the hole. 

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Er, we should probably clarify that the prize is a week in Jackson Hole, a hilariously named yet super-slick ski resort in Wyoming. As tranquilised giraffes would probably make a better fist of snowboarding than we do, we’re happy to note that Jackson Hole is home to a) some tremendously soft powdery snow to fall in, and b) astonishing vistas to enjoy as we nurse our aching bones and bruised bodies. 

Apparently the total spend for a week nestled in the lap of luxury is $40,000, which translates to £33,000 in British, and a fat stack of cash in pretty much anyone’s language. 

So, Americans, get your thinking caps on, go to Jeep’s microsite by clicking those blue words, and come up with a name that befits an all-electric, 600bhp family-sized off-roader with roots that wind back to the original Wagoneer of 1963. So no, ‘WagEneer’ won’t cut it. But hey, feel free to submit that anyway; after all, if we say your chances are not good, we’re telling you there’s a chance...

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