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Fiat reveals 500L Vans concept
This car started life as a Fiat 500L. After it was driven off the Fiat production line, it was then driven through a Vans store, in preparation for a debut at the Vans US Open of Surfing last weekend. This event took place at Huntington Beach, which is in California.
If you are a consumer of Vans footwear, you will notice many Vans footwear-inspired details around this 500L. Many logos. A ‘waffle sole’ pattern on the pedals. Some ‘checkerboard’ patterning on the roof.
There is also a two-tone paint scheme, 18in matt black wheels and a roof rack with a double decker surfboard carrier. Because surfing.
We have literally no words left to describe this Fiat 500L, so will simply pose this question: is this the weirdest car company tie in? We’ve corralled together some of the worst offenders here. Take a deep breath, and then wade in below…